Would you stay or would you go, now?. After providing the bait to would-be passengers at JFK. After watching both videos from Heineken’s “Departure Roulette.
The Film titled Departure Roulette 3 was done by Legs Media, Wieden + Kennedy New York advertising agencies for product: Heineken Beer (brand: Heineken) in United States.Heineken’s “Departure Roulette” Challenges Travelers. This was the opportunity given to flyers at New York's JFK airport. Sponsored by Heineken,.Last week Heineken launched Departure Roulette, a stunt at JFK airport that allowed people to immediately change their flight plans and get on a plane to a random.Heineken sent four men to remote destinations around the world,. Heineken – Departure Roulette. The campaign kick-off event was at New York’s JFK airport,.Heineken - Departure Roulette - Your itinerary's fine, but we think a last minute change of plans is much more exciting. We found a few people at JFK Airport who'd agree.Departure Roulette, a campaign designed by Wieden + Kennedy for Heineken, offered random travelers at JFK airport the option to check in for their scheduled flight,.SIGNAL 18 Jul 13 Heineken's 'destination roulette' Showing its adventurous spirit, Heineken is letting travellers at New York's JFK airport change their flight to a.
Heineken challenges air travelers to drop their planned itineraries and play "Destination Roulette": the chance to jet off to an exotic location for free. The catch?.Thousand of passengers experienced the activation when passing-by the activation at the airport.Travelers at New York's JFK airport have been taking part in a crazy destination roulette: you can change your flight to a more exotic destination at the.Heineken Departure Roulette at JFK Airport, Tuesday, July 9, 2013. (Photo by Diane Bondareff/Invision for Heineken).Departure Roulette with Heineken. they’ve come up with a pretty innovative marketing campaign called Departure Roulette. Travellers are JFK’s Terminal.And so, with cameras in his face, he took his chance, Cyprus shuffled onto the board, and the Mediterranean beckoned.* This is a sponsored guest post on behalf of Heineken. Picture this: you’re all packed and standing at the airport, ready to embark on a two week vacation to.
YouTube: Heineken | Departure Roulette Heineken have come up with a clever marketing campaign offering free flights to anywhere in the world. The catch?.But when the University of Connecticut doctoral student was approached by a woman clad in Heineken regalia proffering a chance to scrap his plans and play travel roulette—a game show-style contest with a far-flung destination waiting on the other end of a button—his mind raced.Heineken’s Departure Roulette is back in action.in another surprising way. Originally setting up shop in New York’s JFK International Airport, Heineken’s.
Airport roulette sends travellers to surprise destinations. Playing "Departure roulette" at JFK. Heineken booked him a hotel room for two nights and gave him $.The marketing campaign was aired on YouTube, using digital visualisation to drive customer engagement and share the experience of ‘anything is possible’.Heineken is inviting passengers at New York’s JFK airport to play “Departure Roulette’”and be whisked away to an unexpected destination by pushing read more.
This time, Heineken set out to prove that in every man lies a legendary traveler. They challenged people to be spontaneous, to cross their boundaries.HeinekenUSA has instantly gone viral with their new Departure Roulette commercial. The video features a very special roulette game Heineken set up at JFK airport.
HEINEKEN - DEPARTURE ROULETTE #1. Your itinerary's fine, but we think a last minute change of plans is much more exciting. We found a few people at JFK Airport who'd.
Heineken’s “Departure Roulette. Brands Reengineering Randomness. Heineken’s “Departure Roulette” invited travelers at New York’s JFK airport.